New Brand, KOVA, Launched by Katerra

Katerra, a major supplier of building materials based here, has debuted a new brand, KOVA, a fully coordinated collection of products spanning all major categories of finish materials, the company announced.

The company, which manufactures building components off-site, said that its new product initiative expands “a bold new business model for building materials” by offering trade professionals a curated, cost-effective collection of related products through a direct-sourcing model that enables customers to “benefit from aggregated purchasing power, accessing materials at an excellent price with the added ease of sourcing from a single partner to ensure consistent design and quality,” the company said.

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